Arsenal gamble on VBET deal

Online betting company becomes official club partner through 2022


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English soccer giants Arsenal have announced that VBET has become their official betting and gaming partner.

The partnership, which will run until 2022, will see VBET gain branding across the Premier League outfit’s physical and digital assets, with the company also creating a bespoke content series featuring first team players and club legend Ray Parlour. VBET will also become the official presenting partner of social media video series the Breakdown.

Arsenal commercial director, Peter Silverstone, said: “Innovation is a key part of what drives us at Arsenal, so we are excited to partner with such a forward-thinking, global brand. “We look forward to working with them to create unrivalled content and provide exclusive offers that we know our supporters will enjoy”, he added.

VBET founder and chief executive, Vigen Badalyan, was really enthusiastic about the final deal: “We're great admirers of Arsenal’s tradition and this partnership is a key part of our long-term strategy. VBET will bring the next generation of gaming direct to the Arsenal fans with great products and exciting promotions. We are thrilled to be a part of the next chapter in Arsenal’s long and storied history".

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